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Aerea™ Brand Consulting

Work.

Making the website for the K.I.S.S. collection of fashion designer Lui Hon, represented both a challenge and a logical sequence of events.

The main issue was to be given a series of photographic images, extremely limited in quality and composition which could not be discarded. This required us to use these takes as there was no time for planning and doing another photo shooting. The solution was to clean up each image and give it a special treatment by wiping any facial expression from the model to give neutrality to every look.

The result was a feel that was coherent with the title of the collection (Keep It Simple, Stupid). By giving certain visual complexity to the images, we paradoxically achieved the simplicity we looked for by subtracting a key element: the intention models usually give to garments when posing.

Through this intervention, a precise level of abstraction fitted naturally to the geometric shaped and origami-like folding of every portrayed piece.

 

Website Detail

 

Website Detail

 

Website Detail

 

Website Detail

 

Website Detail

 

Website Detail