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Aerea™ Brand Consulting

Punto de Salud was born as an editorial project with very specific features. Based on the idea of promoting health related topics and wellbeing through a free monthly publication, the magazine demanded an accessible design to pedestrians, drivers and commuters according to the distribution plans.

Each monographic issue required straightforward photographic material to be displayed in the cover, along with catchy headlines to awaken the interest of people behind the wheel or walking to get public transportation in just a few seconds.

50,000 issues printed and distributed each month.

 

First Logotype Construction

 

First Brand Trials

 

First Editorial Mockups

 

Final Logotype Construction

 

Chosen Brand

 

Color Testing

 

Pantone Guide

 

Cover Proposals

 

Sales Kit

 

Sales Kit

 

Cover of Final Dummy

 

Editorial

 

Advertisements

 

Advertisements

 

Promoted Article

 

Medical Listings Detail

 

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