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Aerea™ Brand Consulting

Work.

Tuna Bilgi Teknolojileri, an emerging corporation in Turkey’s segment of technology and networking equipment, commissioned Aerea the development of its brand according to business areas the company deal with.

The Turkish word ‘Tuna’ means prosperity, abundance and is actually an anagram — in which ‘T’ Stands for Technology; ‘U’ for Unification, as Tuna’s main goal is to move each and all communications to IP networks; ‘N’ for Network and ‘A’ is for Applications: the company strong selling point is what they call Unified Threat management equipment, but Application layering and Mobile Application Development are primary products for the next years in their plans.

The project completed in may 2011.

 

Logotype Construction

 

Logotype Construction

 

Logotype Abstraction / Symbol Construction

 

Symbol Construction

 

Color Testing for Symbol

 

Color Palette

 

Color Testing

 

Website

 

Website Detail

 

Website Detail

 

Business Cards

 

A4

 

Envelope