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Aerea™ Brand Consulting


‘So The Wind Won’t Blow It Al Away’ is the name of what would seem to be the collection that meant a watershed to the standalone trajectory of Lui Hon as a fashion designer. The title comes from the novel from American writer Richard Bautigan.

Every detail in ‘So The Wind…’, pointed to an evident maturity both in the thematic discourse and the excellence in the craftsmanship of Hon and his team. These qualities were to be reflected in the web page, by using superb photographic images taken indoors and some outdoors in amazing natural locations of Australia at dawn.

Photography by Holly Blake, Hair by Jon Pulitano for Cloud nine, Makeup by M.A.C.




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