The Redefining of a Brand for IEQ

Industrial de Especialidades Químicas, shorten as IEQ, is a Mexican company established in 1964 that produces oil derived goods for domestic and overseas supply.

Arkive© was requested to redesign the labeling for a range of bottled products to be sold in vehicle repair shops, supermarkets and gas stations. After a series of meetings with the Board of Directors, it was decided that Arkive© would develop and submit a rebranding proposal which led to the company’s new identity.

To comply with the ISO 9001 standards that regulate all procedures within IEQ, Arkive© elaborated a comprehensive but concise Brand Manual for each department of the company as to be easily implemented, equally, by the administrative and technical staff.